Death by WordPress
Have you heard that term 'Death by Powerpoint'?
You have probably been a victim. Before we started developing websites back in 1994 we were designing and producing business presentations. PowerPoint was fairly new and there were a whole range of other similar packages out there. Presentations were carefully planned and designed. If the feedback, if it's anything to go by, the resulting presentations generally made the right impression.
As things went increasingly digital it became easier for the average user to create their own presentations using the supplied design templates. There were no shortage of these templates but as is human nature just a small selection were ever used, generally from the default ones that came in the box. That combined with the lack of experienced input resulted in what we have today, 'Death by PowerPoint'.
Now we have the rise of WordPress which appears to be looking very much like the rise of PowerPoint, easily available, lots of templates, ability to do it all yourself. On the surface these should all be positives. But the same things are happening. There is a massive range of templates out there to choose from. But we are seeing that only a small selection are ever being used, human nature.
Even if you're not aware of it you will generally choose a design you are familiar with.
The result is an awful lot of websites that look rather familiar.
Notes from Cavespider
If a website is for your business then remember, it is often the first someone will see of your business. It needs to stand out and make an impression, not be just another WordPress website.
If you don't have the budget for a professionally developed website and are forced to use an 'Off the shelf' template then find one that is different. Try to avoid the familiar and be a little adventurous.
Finally, if you do choose to have your website built professionally find out whether they will be using a template to base your website on, many do and just don't tell you. We never use ready made templates.
- Written by Crispin Jones